If you have ever enrolled yourself in any of the online platforms, then you must be aware of the fact that it is one of the best ways for learning on the different range of topics taught by the best of the instructors worldwide. All you need is to have a computer or laptop and a better internet connection. Many online platforms provide courses on Android and iOS apps for more convenience, can be downloaded on the mobile device to watch them later without buffering.

During the lockdown period, many industries are trying to make the best use of this time to add more users under to their belt. These platforms have either lowered the prices for their courses or are providing FREE access during this pandemic period. It is true that IT people already have office work to do during regular working hours while working remotely and little time left for other activities. However, you can divide your day hours to spend on learning the skills you always wanted but could not pursue either due to excessive work pressure or procrastination. Try to make the best use of the time while these platforms have a lot to offer for you. Sometimes later becomes never so, stop procrastinating and start doing!

Before you scroll down to go through the list of online platforms and their respective offers during this period, quickly go through some tips which will help you to gain the most out of these platforms. With over thousands of courses, it sometimes becomes overwhelming to find the relevant course. On the platforms for specific keyword search, you are presented with a lot of courses from different instructors and looking for a way to filter out the courses which are not good enough to save wasting your time. The best way to narrow down your search is to apply filters based on reviews and ratings.

Below is the list of online platforms crafted especially for technology enthusiasts to cater to your needs:

1. Pluralsight

With over 7K + video courses specially designed for IT professionals, Pluralsight is a highly recommended online platform. Pluralsight is offering a wide range of courses ranging from administrator to web development, app, and DevOps to list a few.

Moreover, during April 2020, Pluralsight is offering FREE courses to improve your knowledge and keep yourself updated with the emerging trends. You can also join for practical tips, expert insights, and live Q&A with their top experts. It’s not just limited to the collection of online videos.

Pluralsight has 1,500+ expert instructors, trusted by more than 70% of the fortune 500 companies and 14,000+ employees.

Hurry up, only one week left!

Website link: https://www.pluralsight.com/

2. Udemy

Udemy has been there for a long time with 57K+ registered instructors. Udemy offers a wide range of courses from Business, Programming, Health and Fitness, Music, Marketing, and others.

The best thing I love about Udemy is – They keep you motivated to learn and enroll in new classes by offering courses at discounted prices regularly.

Udemy has more than 33M of video courses and is available in 65+ languages.

You can preview lessons not just from the beginning but in-between as well to have an insight into the course. Moreover, you can apply filters to narrow down your search based on ratings, reviews, and other factors.

Website link: https://www.udemy.com/

3. Lynda

Lynda.com came into existence in the year 1995 is one of the oldest online learning platform. Lynda provides subscription-based access to video courses. Users can learn from the online courses at their pace from the comfort of their homes.

Lynda.com is now Linkedin Learning. Linkedin Learning offers courses in 5 different languages. You can refer to the link – https://www.lynda.com/subject/all for a list of courses. Along with Pluralsight and Udemy, Lynda also awards a certificate on completion of the course

For 20 years, Lynda has served over 10K organizations.

Website link: https://www.lynda.com/

4. Coursera

Coursera has been in partnership with leading universities in the US and around the world to bring the best of the courses just a click away. It offers a wide range of courses at a relatively low price. Coursera offers various FREE courses with quality content.

Moreover, to stay a step ahead in the competitive market, you can complete a certification course. This certificate can add to your resume to make an impact during interviews. Along with courses, Coursera provides Specialization courses, Master courses, Professional courses, and MasterTrack certificates.

Website link: https://www.coursera.org/

5. Udacity

If you are looking for the best-advanced courses of the 21st century, then Udacity is the platform for you. They have a strong focus on technology with courses in the area of Data Science, Artificial Intelligence, Programming, Autonomous Systems, Cloud Computing, and Business.

Udacity offers a monthly subscription to all the courses they have to offer. If you want to step out of the course before completion, then it is not mandatory to pay the full cost of the course. Instead, you pay the course fee only up to that duration.

Website link: https://www.udacity.com

6. edX

edX offers more than 24oo online courses from 140+ different institutions. edX provides courses in the area of Computer Science, Language, Data Science, Business & Management, Engineering, and Humanities.

edX was founded by Harvard and MIT and already has more than 20M learners throughout the world. edX offers FREE online courses, but course completion certificates are provided only after paying the course fee.

Website link: https://www.edx.org

BONUS POINT – Free courses for online platforms

7. Codecademy

Do you want to make your career in programming and have an interest in coding? If the answer is yes, then Codecademy is the online platform for you. Codecademy came into existence seven years back and now holds more than 45M learners online.

If you are a complete newbie, you should visit Coedacademy to learn and improve your skills to land up a job. If you want to learn web development,, then Codecademy can get you started with the beautiful journey of your career.

Website link: https://www.codecademy.com

8. Code

Code.org is a non-profit online platform dedicated to expanding the access of computer and its courses to all ages ranging from kids to professionals. Code.org came into existence with a vision to make computer science accessible to every student across the world.

Code.org has 1M+ teachers, 20M + students, and 79M + projects created.

Website link: https://code.org

9. Codewars

A group of active users, who are the backbone of Codewars, keeps the platform running. Codewars give you a challenge. Your task is to complete the challenge and move to the next step.

Website link: https://www.codewars.com

10. KhanAcademy

Khan Academy is a non-profit online platform providing a completely free library of courses for students, teachers, and even parents.
Khan Academy provides a mix of all materials from – math, science, economics, humanity, etc. to hobby classes.

KhanAcademy courses are available in more than 36 languages and provide dedicated websites for the Spanish, French, and Brazilian Portuguese people. They offer Android and iOS apps and also in partnership with NASA.

Website link: https://www.khanacademy.org

Let’s spread the message and build a list of all websites. Drop your message and let me know more such websites for IT people. I’ll come up with another blog after lockdown to bring the best of all online platforms to help spread the knowledge!

*image sourced from respective websites.

Fundamental SEO is vital for any firm who has a digital presence, especially for a startup. This includes alt tags, meta tags, header tags, keyword placement etc. which help optimise the website during its initial stages just the way HeySuccess, a London based startup, has implemented. However, the amount of importance given and investment made in SEO can primarily be attributed to the kind of industry the startup is, the niche market it caters to, and the audience it wishes to target. If the marketplace is new, then the startup should lay emphasis on basic SEO and increased awareness through paid ads and later make the shift to full-fledged SEO.

Startups must also keep a check on Google Analytics to analyse where the maximum organic traffic is coming from, focusing on long tail keywords based on geographical locations, USP’s of a product, verticals etc. It is also crucial for startups to consider the saturation point of the market and the key competitors while devising their SEO strategy, especially while conducting keyword research.

Thus, at the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. They face the risk of fewer natural links, lower Domain Authority, and a longer time to rank on the search engines. But this can be combated with time since SEO strategy is one that reaps benefits in the long run. Thereafter, they can always adopt a multi-channel approach to provide for holistic growth of the company digitally, since SEO no longer entails tech SEO. It is a culmination of content marketing, content amplification, PR, advertising along with content outreach. After all, the ulterior objective of the startup should be to create content not for SEO but user relevant content that automatically drives traffic to your website.

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When does the featured snippet appear? How does it appear? What do you need to do to get your web page to appear as a featured snippet? These are the queries I will be addressing in this post.

Google reduced the organic search results from 10 to 7 in SERP and made the generation of organic traffic on websites slightly difficult. But Google also introduced featured snippets which gradually gained popularity. If you are wondering about how and when Google returns a featured snippet, then you must understand that there is no rule. It is a type of query based on which the search giant decides. Google returns more featured snippets based on the web content which is why it is important to optimize your content accordingly.

What are featured snippets?

Google says, “When we recognize that a query asks a question, we are programmed to detect pages that answer the user’s question and display a top result as a featured snippet in the search results”.

The most relevant content that answers the user’s search query is picked up by Google. Google looks for the best match to the query and reflects them in search results. It looks for the searched query term on the page and the websites ranking on the first page are always given preference.

Facts About Featured Snippets:

• It is not 1st but 0th Position in the SERP
• Descriptive content appears above the site link (page URL)
• 70 of the snippets are pulled from positions #1 through #3
• Enhances user attention on the search result page
• Online searchers click on the featured snippets to learn more
• Featured snippets are shown along with regular search results, giving them a pathway to browse further
• There’s no guaranteed method of getting the page into a featured snippet
• Google does not guarantee featured snippet listing
• High-quality search results
• Tries to deliver the best response to people’s query
• Drive manifolds traffic to a site
• Works well with mobile and voice-only searches
• The layout of the content is focused to grab user attention, helps the user easily discover the content and find the most appropriate answer.
• This is demarcated as a featured snippet because its appearance is set differently than a usual search result where description appears just below the URL.
• Google picks up sites in featured snippets, mostly the sites in top 10 results but for certain queries, this might not be the case.
• These featured snippets may appear with other types of SERP results and features.

SEO nerds also use Answerbox Terminology interchangeably but featured snippets are different from answer box though closely related. The featured snippet is not part of the Knowledge Graph. To avoid confusion, let’s stick to the “featured snippet” term whenever there’s a URL featured in the box because they present an extra exposure to the linked site (hence they’re important for content publishers)

Types of Featured Snippets

There are three major types of featured snippets:

1. Paragraph: Google returns an answer in a paragraph form, plain text, or plain text with an image, content is present in the paragraph tag.
2. List:  Answer is returned in a list form (content is present within list tags).
3. Table: Answer is returned in table format.

How to Create Content that Appears as a Featured Snippet?

• Understand what your customers are looking for
• Know that your reader and customer persona is important
• Generate user-centric content as Google focuses on user search intent
• Know the questions your customers are asking
• Think of all the possible queries and generate content to answer those questions with: How to, what is, why do or why does.
• Using these question categories, create a content bucket to answer users’ questions.  Answer the public website offers a question bank that is required to turn the wheels. Another useful tool you can use is serpstat. Above all, the Google search option offers much more through its auto-suggest feature in the search box. As a user types out a term, Google suggests the most popular related terms. By typing in a few words in the search box, one can look for the top queries suggested by Google.
• Create high-quality user-focused content which is engaging and comprehensive.

How to Optimise Your Content for Featured Snippets?

• Firstly, decide the terms that will generate featured snippets.
• Look for various question-related queries, informational intent queries, long-tail queries. You can always refer to Google for other search result sections such as “People also ask” and “See results about”.  Check Google Search Console to find which search queries generate more clicks.
• Finalize the best theme that will generate featured snippets for your website
• Finalize the keywords based on these queries, group keywords based on search intent and relevance
• See the queries for which you already rank higher. This will help you get featured and appear in the answer box.
• Use various tools to search keywords
• Optimize for featured snippets

Site Metrics for ranking in Search Results Featured Snippets

1. Off-site metrics

• Domain authority
• Page Authority
• Unique domains linking to the domain
• Unique Domains linking to a page
• Social shares: Facebook, LinkedIn, and Pinterest

2. On-page content metrics

• Create content
• Use good images – with keywords in URL and alt
• Check its Readability
• Keyword in the URL
• Word count
• Presence of paragraph HTML tags, list tags

3. Technical SEO

• Presence of schema.org code snippets
• Site Response time
• Page speed
• How long should be each content to appear as a featured snippet, optimize it accordingly. Here is a table with an ideal featured snippet length.
• There is always a scope of improvements, keep monitoring your data and make changes accordingly.

Future of Featured Snippets

Will the Featured Snippet die soon and be ruled by a new Google strategy? Google is working on improving its featured snippet results. A closely matched featured snippet will start appearing in SERP when Google does not find an answer to users’ queries. In ‘A Comprehensive Guide to Featured Snippets’ by Google, you will find the mention that Google is working on displaying ‘near match results’ where the search results are closely matched with the user queries. In this case, Google might show more than one featured search results.

Google might show more than one featured snippet in the search results to improve the search results and user experience, pushing the organic results down. Displaying the strongly aligned content as well as the one that provides contradictory information for better user experience is the motive.

One result displays reciprocal link building as, both, good and bad. So, a user can find a contradictory response, both, in favor and not in favor.

Google says “On a typical day, 15 percent of the queries we process have never been asked before. That’s just one of the many challenges along with sifting through trillions of pages of information across the web to try and help people make sense of the world.”

Google welcomes users to share their feedback directly from the search result page about the featured snippets in search results for your query. Click on the “Give Feedback” link at the bottom of the box.

Featured Snippets Help with Mobile and Voice Searches

Today, mobile searches have surpassed desktop searches, and voice search is gaining popularity at a steep rate. Very soon we might see Google showing 5-3 organic search results.

Conclusion

The future lies in voice search and spoken featured snippets. Google is working on ways to show the source page in spoken search results.

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Associating your name with the best content

If your brand name is excluded in your published content, it will be the content that attracts more traffic instead of your brand name. On the other hand, if your brand name is associated with poor content, your name acquires a poor reputation, not the content. Hence, it is necessary to associate your name with positive content. SEO places your brand name on relevant pages for positive results.

Formation of a personalized brand

The business develops more when there are people involved, rather than companies. Even B2B companies pitch their branding around keywords that complement their company. Select keywords that are common to your brand as well as customers’ search lists. Then, combine those terms for personal branding with relevant SEO.

Responding to reviews works wonders

Surveys show that 85% of customers rely on online reviews the way they believe a trusted friend. When your site receives positive reviews, customers frequently visit your site and Search Engines, in turn, review your site with higher rankings. Likewise, negative feedbacks can bring down your site’s ranking. Acknowledge positive feedbacks and rectify errors to make your site SEO-friendly.

Make customer gratification a priority

After Google figured out ways to measure customer satisfaction online, things changed. The longer a customer spends on your website, the better your site’s ranking is. With the help of quality content, you can keep your customers glued to your site. When the results meet the customers’ search queries, customers spend more time on your site. The content and SEO strategy should be based on customer searches; what customers are looking for and how to add more traffic.

Organize PR online

Conducting online PR proves to be an efficient way to boost your brand reputation. Create engaging content and hold press releases to keep your customers hooked to your website. This will reward your website with authentic backlinks. Optimize the press releases in line with SEO.

Address those copyright concerns

You should be particular about piracy. Google easily recognizes piracy and removes search results. This happens due to notices from the Digital Millennium Copyright Act (DMCA). Avoid getting into copyright troubles by responding to DMCA notices, if there are any. A tip from Organic Search Engine Optimization Experts – for every user-generated content you create, build an approachable footer link.

Smart brand-advertising

Your target should not be limited to definite platforms of the online platform. Your brand should feature a maximum number of websites. Choose paid advertising to generate better brand awareness and feature everywhere on the web.  

Keep a check on brand activities

One of the potential ways to enhance your reputation is a quick response to your brand mentions. Respond smartly to positive or negative mentions of your website. But, at times, you may be unaware of the feedbacks on your website. In such cases, use tools such as mention.com, Google Alerts, and Brand24 help. You can, thus, get assistance in boosting your brand reputation.

Defend negative SEO attacks like a pro

Sometimes, sudden drops in your search gradings occur due to a competitor’s adverse attack. SEMrush comes in handy when your site experiences an influx of poor backlinks. In case you receive a penalty notice, the Google Search Console should disavow the low-quality back-links.

There are some trusted websites that provide you with excellent services for better brand reputation management. Alternately, you may consult an SEO Agency for more personalized services. What can be better, after all, than having a digital marketing agency help you win the SEO game?

If you like this post, do share it with your friends and family. Need help promoting your brand? Let us help tell your brand’s unique story today! If you have any query leave them below in comment section.

Link building is a risky strategy unless you have fixed the inevitable quality issues on your website. For instance, if your website is not attracting social shares or organic links, then you have a huge problem and creating unnatural links will not help in the long run. Read how to optimise your website for voice search.

In 2018, Google will discount and discard a lot of links to your site if it finds them low quality. Links matter in a lot of situations but Google will demote sites that have no expertise, authoritativeness and trustworthiness (EAT). One of the ways to gain better ranks is by getting links and mentions on authoritative sites.

Links are of great importance since Google has already confirmed that links are the number 1 ranking factor, other than great content. Ranking without quality links is difficult. If Google cares about links, and so should you.

1. Content is King
Content is the most legitimate link building strategy of 2018. As a business, you can also employ this strategy to build links on your site. One of the ways it can be achieved is by focusing on content marketing strategies to drive 100% of the link building activity to your website.
● Centre it around original research
● Curate the best possible information by citing the source
● Publish the article on your website and newsletter
● Link your blog post to Facebook, LinkedIn, and Twitter for boosting social activity.

In short, you write what you are passionate about. If your content resonates with larger audience, then it will help you in generating natural backlinks.
Content strategy along with outreach activity (act of promoting your content to those who might link on it) can be termed as a powerful link building strategy.

2. Up-to-date link building program
What makes for a good link? If the page that links to you is a PageRank powerhouse then that link will have a great impact on your ranking. In other words, the authority of the page that links to you matters the most because links from these pages pass more authority back to your site.

The quality of a link is also determined by a domain’s sitewide authority. For instance, a link from the Huffington Post will have a greater impact than a link from a no-name blogger. Using Ahref, you can enter a site’s URL and check its domain ratings.

Furthermore, getting links from authority sites also matters, especially if they are closely related to your site.

3. Remain Aware of Google and Other Search Engine Strategies
Are you sure about the placement of links in your content? Or is it placed in the footer? Links that are put away in footers and sidebars do not hold much worth. Thus, make sure your links appear in the main body of a webpage.

There are certain types of links that work best for link building:
● Images
● Infographics
● Charts
● Diagrams
Visuals work better as they are easy to link to. For instance, if you create and publish a chart on your site, you get a link anytime shares that chart. The same cannot be said about text-based content.

Ways of Building Links in 2019:
If you have just started building your website, then there are certain strategies you can use to get high quality
backlinks.

Guest Posts: It is important to build your personal brand to help your blog. Guest blogging on relevant and authority sites within your niche sector is one such way to build your brand image. Google is cracking down on spammy guest posts, but you can still add a link to your own useful content or post on relevant blogs. The same strategy can help you rank for long-tail keywords.

Social Media Marketing: More social shares do not necessarily guarantee a high page rank. Social media, on the other hand, is a great channel to get more exposure for content and at the same time to increase your perceived value. So, with social media strategy, you can help increase your brand visibility to boost your domain authority and earn a high page rank. More social shares also contribute to more mentions, which again have an impact on
your page rank.

Internal Linking: Regular and deep linking to your authoritative content from contextually relevant blog posts helps with your SEO strategies.

Broken Link Building: This is one of the most popular link building strategies as it adds value to the internet by repairing a broken follow link. Since you add value to a webmaster by repairing broken links, they are likely to return the favour with a follow link to your site.

Track Your Backlinks
All links coming from blog comments, press releases, etc. have to be tracked. You are supposed to track every link that points to your site that is indexed.
What should you track?

Anchor text distribution: This is one of the most important things to track. Your business should keep an ongoing record of anchor text distribution that points to your site and how the same measures to the niche-specific target anchor text.

Rankings: You should keep a track of wherever you place links to ascertain what were the rankings before the link was placed. This allows you to understand what anchors and links were likely to have a positive or negative impact. You can accomplish the same with a rank tracker, but you also do so by using a weekly ranking notes.

Keyword list and Target Pages: You should track every keyword your site is targeting and all the required pages. Every time you send a keyword’s exact anchor, note it in a spreadsheet.

Regular Link Audit: Poor quality links cleansing If you want to avoid Google penalty then you should learn how to remove bad links with a regular backlink audit. You can find low-quality backlinks that are hurting your rankings and remove them with the backlink audit. One of the ways to do it is through Google’s webmaster tools to export all backlinks on your website. Another way to do it is through the use of ‘Open site explorer from Moz’. Furthermore, you can get more
information about backlinks from ahrefs and Majestic SEO.

Conclusion
If you want to rank better for organic search keywords, then the focus should be on building links. More backlinks means more power in the rankings, then your content marketing efforts should also focus on links to gain traction. Backlinks and mentions can drive relevant traffic back to your site. Thus, focusing your efforts and time is important on link building is important.

So, how do you stand out when everyone business is trying to do the same?
Links are important for rankings but most people acquire them in the wrong manner. For instance, they would ask for links without providing anything in return.
By following link-building campaigns you can sway things in your favour. You can start by creating a guest blogging strategy. This is one of the easiest ways to get links quickly. Furthermore, you can also mention top influencers as it can give you a good chance to get a link.

This is because if you mention someone, they are most likely to share your post or mention you back. You can also try prospecting for broken links and pitching your content. You can also create high-quality infographics that will definitely bring links.

If you like this post, do share it with your friends and family. Need help promoting your brand? Let us help tell your
brand’s unique story today! If you have any query leave them below in comment section.

While platforms like Shopify and Magento are the perfect starting point, expecting your web shop to turn into an overnight success will inevitably lead to disappointment. The Internet is a competitive place, and you’re not the only one who’s trying to crack the inscrutable code of e-commerce.

That said, there are certain things you can do to ensure your store is set up properly and user-friendly, ultimately leading to better user experiences and higher conversion rates. Ready to shine? Let’s take a look at the dos and don’ts for online fashion stores.

Do: make full use of imagery. Naturally, your online shop should be all about the photography—describing an item of clothing without showing it is about as effective as reading out lyrics without singing the song.People want to see what they’re buying, and they want to see it well. Invest in creating high-end photos and let them stand out by choosing a simple design. Another secret—which the e-commerce gurus at ASOS have fully mastered—is using product videos.

Not only will Google love you for that, it will also help increase your conversion rate as not knowing an item’s fit is often what holds customers back from purchasing online.

Don’t: offer too much choice. Displaying endless feeds of dresses will cause your customers to suffer from possibility blindness, rendering all your hard work meaningless. Instead, break down your product range into structured categories, organizing it by either garment type, style or price range. Simply put: make it as easy as possible for your customers to find what they’re after. Only then will they be able to make a satisfactory purchase.

Do: follow a clear navigation structure. One of the wonders of digital platforms is that everything can be tracked, and that includes your customers’ user journeys. Where do people go after landing on your site? How long do they stay on one page and are they enticed to continue shopping? These are all questions that tracking user journeys will help you answer, and having your site follow a clear navigation structure will make the outcome all the more positive.

You’re not the only one who’s trying to crack the inscrutable code of e-commerce. Make sure the website’s page hierarchy is logical, clearly name your category pages, create an appropriate internal linking network and avoid broken links. In addition to improving the user journey, this will also help Google to index and crawl your site, which will contribute to a better organic ranking. Get free seo audit of your ecommerce store.

Don’t: forget to perform A/B testing. The only way to find out what strategies work is by repeatedly testing it, which sounds obvious, but is often overlooked. A/B testing tools like Optimizely allow you to experiment with different ideas, letting you run them simultaneously while controlling who gets to see which version. The software then measures how people respond to each segment and thus makes it much easier for you to decide what method to go for. Know what makes a great landing page.

Do: optimize, both for search and conversion. From copy to images and videos, optimizing your assets will help you win customers through the mighty search engine. Perform comprehensive keyword research, assign relevant keywords to each web page—avoid using duplicates!—and use those keywords in your website copy, metadata and image alt tags. As videos are typically published externally, they should be optimized via the host platform.

In addition to search, your online store should be optimized for conversions. This means ironing out any hurdles that could be preventing your customers from proceeding to checkout. These could include anything from loading issues to a lack of calls to action and are usually easy to solve.

Don’t: focus on a competitive niche. Finally, a simple yet crucial one. Instead of focusing on the products that people will be able to get anywhere, try and shift their attention to what makes your store unique.

Are you offering sustainable fabrics, a wide range of colors, or perhaps a super quick delivery? Then make that your focus point. Your customers only need one reason to choose you over all the other online retail stores, but they will have to know about it.

And that’s pretty much how we think you’ll ace your online retail store. However, the most important thing is to remember that high conversion rates won’t just happen overnight, so hang in there and keep improving!

It will pay off eventually.

I hope you like How To Run an Ecommerce Business Successfully? (Definitive Guide). Need help promoting your brand? Let us help tell your brand’s unique story today! If you have any query leave them below in comment section.

Check out Social Media Optimization Tips For 2019 below.

• Include Videos: Nowadays, social media is crowded with lots of videos, and the reason behind is: videos are more likely to gain more engagement than image or textual post. Social media has changed a lot than it was some years ago, so it’s a time for you to change your social media strategy too. Include videos in your social media strategy to avoid edge rank algorithm of Facebook which is introduced recently. If you are facing a continuous decline in reach and Facebook traffic of your website, then read this and increase facebook traffic of your business website by doing this.

• Participate in Community: I am sure, you heard this many times from many of your friends, colleagues, and others, and you even tried that, but didn’t get expected results. In 2019, most of the organizations are just promoting their products and services in Facebook and LinkedIn group, but that’s not going to help them in a long run. I have learned this by my experience, that successful marketing is about helping others. So, participate in groups and communities and help others with their problem and do it regularly, most of them generally quit after a week or month and that’s one of the reasons they don’t get desired results. If you help others with their problems in those facebook groups then they will more likely to start a conversation with you and search about you and your business, and this way your brand will also make a mark!

• Leverage influencer marketing: Social media is about communication. communicate with micro influencers and ask them for tips for your roundup post. Write a roundup post and mention those micro influencers in your post. Once your post is published, let those micro influencers know about this and ask them to share your post.

Try these 3 social media optimization tips for 2019 and you will get more traffic and brand reach for sure. Need help promoting your brand? Let us help tell your brand’s unique story today! If you have any query leave them below in comment section.

There are a few things your landing page should always have and for success.

Know Your Purpose

When it comes to your landing page, your first step should be to figure out what the purpose of that page is. If you don’t fully understand the purpose of driving traffic to that particular page, then you may wind up with a lot of missed opportunities. Know what your purpose is and where you want your customers to go, and then design every element on that landing page to point the site visitor toward that conversion goal.

Be a Minimalist

Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop-ups).

A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible.

Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Another way to add more information without overwhelming visitors with text is through video landing pages. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details.

Fast Loading Speed

One of the best things you can do for your landing page and your website, in general, is to improve the speed at which your page loads. For example, the average mobile user will only wait six to 10 seconds for a website to load before bouncing away. The slower a page loads, the higher your bounce rate will go.

Clean, Organized Design

The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it is filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook.

An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.

Conversion Funnel

Strong landing pages also have a strong conversion funnel. The user is funneled directly to where the business wants them to go without too many distracting elements. You must decide what the purpose of your landing page is so you can guide users toward that purpose. Also, remember that each step in the funnel should have that narrow focus. You don’t want to take them from your landing page to a long list of additional choices. Each page should guide them to the next step clearly and firmly. Check out these 5 best conversion rate optimization strategies to boost your sales.

Great Headline Copy

Headlines are one of the most important parts of your page. They set the tone, let the reader know if they’ve landed where they wanted, and can even grab the user’s attention. A strong headline can also stand out in search engine results as the user scans the top list of results to figure out which site to visit. Great headline copy for your landing page is a must. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

Trust Signals

Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers.

This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites like Facebook, Twitter, and Linkedin.

Another powerful tool implemented by effective landing pages are trusted badges. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognition you’ve received, groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and skill.

Keep Your Forms Short

When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out a few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page.

Landing Page Testing!

The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. Test, test, and test some more!

Try these tips of what makes a great landing page with your next paid marketing and create a sales generating machine for your business. Need help promoting your brand? Let us help tell your brand’s unique story today!

Since mostly everyone uses their smartphones to access the internet, mobile optimization is very important to keep the visitor count for the sites steady. Mobile optimization helps the visitors of a particular website easily navigate through the contents of the site without much hassle. Most of the websites nowadays, with the help of mobile SEO services, are optimizing their website to be easily accessible on people’s smartphones. With Google’s launch of Mobile-First Indexing, it is going to be important for everyone to optimize their website for mobile devices. Google’s Mobile-First Indexing simply means that Google search result is going to show people the sites that are optimized for mobile viewing first and the websites that are not optimized will be ranked lower in the search list, therefore bringing down the traffic of their website, causing them to inherit losses.

There are a few things that one can follow to optimize their site for mobile viewing. Websites can be optimized to open faster on the phone by optimizing images to be of the right size suitable to be displayed on the site. You could also reduce redirects and pop-ups on your website which a user might find annoying, thus reducing the visitor count of your website. One major thing to remember is to never use flash because mobile viewers cannot view flash contents. Instead, you could use HTML5 to display your content. As Digital Marketing Agency for Google Mobile Results can help you achieve all of these and more!

People nowadays do not even need to type their searches. Leading technology companies like Google and Apple have come up with a voice search function with which a user can search for a particular thing by just speaking to their phones or mobile devices. Voice searches help yield quicker results and the user can surf the internet hands-free! Google recently launched Google Hummingbird, an algorithm update which gives more importance to semantics and focuses on the intent of the user’s search. Google Hummingbird helps show the results that are most relevant to the user and it also tracks the phrases and topics that are frequently searched and provides results for those.

With the launch of voice search and Google Mobile-First Indexing, the whole consumer search behavior will change. It will be a lot easier for users to get the desired results and access the sites effortlessly on smartphones. Mobile SEO will help the websites be listed higher on Google’s top searches according to the Mobile-First Indexing, which would give them an upper hand than their contemporaries. This would also motivate everyone to opt for mobile SEO so that it is easier for people to access their website on their smartphones. In short, companies like Google and Apple are accomplishing their goals of making people’s lives easier all over the world!

Make your business website voice search optimization ready in 2019. Need help promoting your brand? Let us help tell your brand’s unique story today!

Facebook is changing itself day by day, for providing a better platform to its users, and Edge Rank algorithm is focusing entirely on improving the user experience of Facebook users. Edge Rank algorithm decreased the post reach of all those pages who have less engagement rate, that means less reach and less referral traffic to your website from Facebook.

Here are the tips to increase Facebook traffic of your website.

Post Stories: Posting your business links all the time on your facebook page not going to get any engagement, instead of posting just links share stories with your followers. You know why? Because stories are easy to remember and an easy way to interact with your followers.

Boost Your Post: I don’t really recommend boosting your post in normal case, but if your engagement rate and facebook post reach are decreasing continuously you should boost your post. But, don’t boost any post, make sure you boost your best post, so you will get better engagement rate and Facebook will surely increase the reach of your future Facebook post.

Participate in Community: You have heard this many times before from many peoples. Most of the people try this but they quit after 2-3 days of a couple of weeks. That’s the reason people are not able to take advantage of Facebook groups.

You need to understand that marketing is not about just promoting your business. Marketing is all about helping others, that’s what every big business did. They made things easier for their customers. Participate in groups, help others and don’t spam.

Leverage The Power of Facebook Messenger: Facebook messenger is a great tool for sale promotions and you can make it, even more, better by using chatbots. Try mobile monkey or chatfuel, set up a chatbot for your facebook page, so your user can get the answer of their initial query about your business instantly. You can send promotional offers to your customers instantly by facebook messenger. Make sure you communicate with your users regularly. Don’t just send them promotional offers only.

Be Creative: Yes, “Be Creative”. Facebook changed alot since last few years. Every second there are millions of post on facebook and if you wanna catch the attention of Facebook users, you need to be creative. User interactive videos and images in your Facebook stories.

Try these tips and increase Facebook traffic of your business website. Need help promoting your brand? Let us help tell your brand’s unique story today!